Trigger AI × Tyllr

The detail beforewe start

Five things Guy and Has asked for: what good looks like, what happens to the infrastructure at the end, the system running end to end, what the tools cost, and what we need from you each week.

September 2026 Guy leading from Tyllr Ahead of the call

01  What good looks like

Two things get measured

One

Outbound performance

Numbers, measured against where you are today.

Two

The engine

Deliverables, built and stress tested.

One: Outbound performance

Metric Now Day 30 Day 60 Day 90
Connection acceptance 22% 22%25%25%
Reply rate 10% 10%12%15%
Positive replies 1.6% 2%4%7%
Email reply rate Not running 3%4%5%

Two: The engine

Day 30
  • ✓
    CRM and dashboard live
  • ✓
    Cold outbound running on both senders
  • ✓
    Every reply lands in the CRM on its own
  • ✓
    Automated classification and founder alerts
  • ✓
    Initiate the database infrastructure build
  • ✓
    Joint content plan created
Day 60
  • ✓
    Lead scores moving on real behaviour
  • ✓
    A content click enrols them automatically
  • ✓
    Topic landing pages and sequences live
  • ✓
    Scoring system stress tested
Day 90
  • ✓
    Each score band fires its own sequence, page or alert
  • ✓
    One dashboard across every source
  • ✓
    The weekly report writes itself
  • ✓
    Full scope delivered and stress tested
One dependency worth checking early. Click-triggered automations in beehiiv sit on the Max plan only, and the Scale plan does not have them. That click is what fires the day 60 enrolment, so it is worth knowing which plan you are on before month two.

02  End of month three

Two ways to take the keys

The system is yours either way. The only question is who keeps it running.

Option A

You host it

£0 ongoing
  • →
    We move the dashboard, landing pages, database and automations into accounts in your name.
  • →
    Written documentation plus a live walkthrough for whoever picks it up.
  • →
    Hosting sits inside free tiers at your volume, billed to you directly.
  • →
    We step away. Nothing to cancel.
Option B

We keep it running

£350 per month
  • →
    We host, monitor and fix it. Breakages are ours, not something Guy has to chase.
  • →
    Small changes included: a new sequence, a new landing page, a tweak to the scoring.
  • →
    Move to Option A whenever you like, on 30 days notice.
  • →
    Campaign optimisation and new builds sit outside this and are priced separately.

Both options: your data stays exportable and no part of the system is locked behind us.

03  See it working

The walkthrough

Signals, routing, scoring and the dashboard, running as one system rather than as separate parts. Press play, or click a channel on the left to fire a signal yourself.

DAY 0 OF 14
LinkedIn posts comments, reactions CLICK TO COMMENT Lead magnet pages downloads, form fills CLICK TO DOWNLOAD Topic pages visits, video watched CLICK TO WATCH Cold sequences accepts, replies CLICK TO REPLY Website forms tyllr.co enquiries CLICK TO SUBMIT RUNS ON ANTHROPIC MAKE VERCEL THE ENGINE ENGAGEMENT 0 Watching 5 15 35 55 70 Nothing on the record yet. Matched sequence in Beehiiv FROM 5 Send the matched page FROM 15 Check-in email from the founder FROM 35 LinkedIn sequence for hot leads FROM 55 Alert the founders in Slack FROM 70
DAY 0DAY 14

Sample values.

And the boardEvery source in one place

One dashboard, every source

PipelineDAY 0 OF 14
PersonTopicEngagementState Actions firedOwnerLast activity

The engine underneath this is real and every number recomputes live. The three people and their activity are invented, so nothing here is another client’s data.

04  Tooling

Monthly costs

Every account sits in your name. These are the running costs of the system, separate from our fee.

Tool What it does Plan Per month
HeyReach LinkedIn outreach, Guy and Has Growth, 2 senders £117
Trigify Captures everyone who engages with your posts Starter, 1 profile £30
Smartlead Cold email sending and inbox rotation Pro £70
Domains and mailboxes Sending infrastructure, kept off your main domain £80
Apollo Lead sourcing and enrichment Basic, 1 seat £48
Make The automation layer underneath Core £7
New monthly spend Six tools, all billed to you £352
Already covered Note Per month
Sales Navigator Core, 2 seats. You pay this today no change £190
Dashboard and landing pages Hosted by us through the build included £0

05  Week to week

What we need from you

Guy leads from your side and keeps feedback moving. Alongside that, four things keep the engine pointed at the right people.

Initiatives and product changes

Anything new you are launching or changing in the product, so nothing we send is out of date.

Videos

Guy and Has available to record videos, for cold outreach and for your newsletters.

Content schedule

The plan we build together, kept current, so sequences match what is going out.

Scoring reviews

Time with us to review lead scores and weights, so the system values the right things at the right time.